Profile
We are a group of fun loving retail students using the little technology to journal what we will be discovering about the wonders of retailing. Based on the retailer we had chosen, we will provide readers with our findings and how this retailer operates its business. Ding Li
Regina
Mei Mei
Shree
Jun Jie
Tag
Links
Layout: vehemency
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Monday, July 13, 2009, 7:22 AM
Retail Communication mix
Retail Communication approaches adopted by FairpriceMedia advertising
It communicates information to a large part of recipients, and has three main aims:
- To impart information (to clear consumer doubts)
- To develop attitudes (arouse consumer curiosity and attract them to buy)
- To induce action beneficial to the advertiser (generating sales for fairprice)
Fairprice advertise on newspapers, television and magazines to increase consumer awareness.
Promotions
It helps keep the product fairprice advertise in consumer minds and stimulate demand for the product.
Fairprice housebrand items are still priced at least 10% lower than comparable national brands.
Fairprice also offers linkpoints reward system as a way to retain their customer and give them exclusive benefits.
Done by: Junjie and shree