Layout: vehemency
Icon: reruntherace

Fairprice emphasis their frontline staff to go for the extra mile in terms of customer service towards their customer. The main and the most critical factor is to make customer feel important, recognized, special and unique, giving them a feeling that they are at home. For example, when customer asked for products location, staff can take the initiative to offer to take the product for them to pass the product to customer persoanlly instead of just pointing directions and letting customers find their way out

Attracting and Retaining Talents

Due to the ever changing needs of the retailing environment and customer mindset. Fairprice realize that having good customer service training is not all .Whenever there are staffs who are highly motivated in their work, having consistent good performance and being passionate in their work. Fairprice woule not neglect such staff.Instead they would groom them more and pay more attention to such staff, thus alloqing such people to remain in Fairprice to continue serving the customers to a higher level.

Listen, handle and follow up

Many customer like to make complaints nowadays, even over the slightest mistake that occured. Fairprice always focus on customer feedback, identifying the problems and sourcing out the alternatives to solve it through customer service .They trained their staff to listen on customer feedback, handle it carefully such as offering item exchange or refund necessary and always follow up on customer to find out whether they are still unhappy or any other area that can be improved further, always seeking advice to better cater to customer expectation for the present and in the future.