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We are a group of fun loving retail students using the little technology to journal what we will be discovering about the wonders of retailing. Based on the retailer we had chosen, we will provide readers with our findings and how this retailer operates its business. Ding Li
Regina
Mei Mei
Shree
Jun Jie
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Monday, June 29, 2009, 10:30 AM
Merchandise presentation and store design
Store LayoutNTUC layouts are very organised. The products are stored in different sections and can be reached easily by people. The layouts are simple and understandable.
The way they allocate their space for the products also plays a big role. They allocate the right space for all the different products eg; chocolates with chocolates, right beside that shelve will be the sweets with sweets…
NTUC Fairprice also partner with L'Oreal to develop the Health and Beauty area
The main challenge of the section layout was to enable the free flow of shoppers while enabling a pleasant and hassle-free experience. The idea is for the shopper to use the H&B section as a time for herself, well-lit and privileged from the other isles. They also ensured a Mix of cold (Need) and warm zones (Pleasure) for a prolonged shopping experience in H&B section. It was also important to develop a Generic identity for Fairprice Xtra for its new H&B section, while keeping ample space for the brands to express themselves – all while keeping a graphic harmony.
Store Design
NTUC design does not only focus on the bigger picture but the inner details are also looked into carefully eg; the size of each shelve, the spacing…
NTUC creates a store which emphasizes on their products and having a functional store. The way the products are emphasized on like labeling and signs and the location where promotional products are kept for attention.
NTUC Fairprice Finest Retail Concept
Spacious aisles and a simple design set the store’s ambience, while about 30% of the products found in FairPrice Finest are not available in other FairPrice outlets. Some of these products are fresh oysters, premium wine, an extensive range of designer olive oils and a wider choice of fresh produce such as mushrooms, white peaches and gooseberries.
The two-storey supermarket also features two speciality areas: A Chocz cafe, which is known for its handcrafted praline chocolates; and Huber’s Butchery, a Swiss-heritage meat specialist.
Store Display
To give its customers a more pleasant shopping ambience, FairPrice has also improved on its in-store visual communications by enhancing store design, raising product display standards and improving check–out efficiency. Eye-catching, reader-friendly signage and price cards are some of the ways that FairPrice helps customers locate, identify and access products easily. With wider aisles, improved store lighting, and tips on healthy eating and selection of fresh food, customers will benefit from its customer-oriented efforts.
NTUC has many products and having a good display plays a major role. They use the product category method. They have many related products together eg; toothbrush and toothpaste.
NTUC give the consumer an opportunity to buy their product in an easier way by categorizing their products.
merchandising standards as well as plan and allocate products according to sales and customer demands.