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We are a group of fun loving retail students using the little technology to journal what we will be discovering about the wonders of retailing. Based on the retailer we had chosen, we will provide readers with our findings and how this retailer operates its business. Ding Li
Regina
Mei Mei
Shree
Jun Jie
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Monday, May 25, 2009, 8:14 AM
Merchandise Management
How category management work for NTUC FairPrice1.)Produce effective retail promotions that efficiently allocate promotion funds to drive sales and enhance profitability.
2.)Strategically price items to heighten consumer-perceived value while maintaining gross profit at retail.
3.)Create specific store strategies to address alternative-format competition and store layout recommendations to capture today's busy consumers.
4.)Construct a consumer-friendly item mix, resulting in better management of retail inventory assets and improved speed-to-shelf for new items to garner those important first-time sales.
In NTUC FairPrice , they had also adopted the merchandise branding strategies for category management
1.) Manufacturer ( National / Global ) brands
2.) House Brands
Housebrands at NTUC Fairprice to meet differentiated needs
- Offering excellent value without compromising quality, our housebrands continue to attract a wider range of customers
- Expanded housebrands assortment and launched new product lines under the FairPrice housebrands banner.
- For example: FairPrice Gold for premium quality items, FairPrice Pasar for fresh produce, the FairPrice HomeProud banner for household products and general merchandise and the Budget range offering basic essentials at very affordable prices.
- FairPrice has more than 100 products within our housebrand range that bear the Healthier Choice Symbol issued by the Health Promotion Board.
- These range from fresh vegetables to chilled products like Hi-Calcium soya milk, dairy products like reduced fat cheese and healthier oils like olive oil, extra virgin olive oil and vegetable oil.
FairPrice Housebrands
Fairprice-Thai Fragrant White Rice
FairPrice - Olive Oil
FairPrice- Belinjau Cracker
FairPrice - Baby Bath
Fairprice-Thai Fragrant White Rice
FairPrice - Olive Oil
FairPrice- Belinjau Cracker
FairPrice - Baby Bath